Team HCD

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Market Research Manager

Rachel is a recent graduate from The College of New Jersey. At TCNJ, Ms. Horn studied psychology and participated in multiple labs and research projects that helped hone her love for scientific inquiry and research in general. These included TCNJ’s Memory & Aging Lab and its Testing and Assessment in Psychology Lab as well as her own Honors Thesis project on the effect of calorie labeling on menus. Through these experiences, Ms. Horn developed important research skills and learned about the best ways to design, execute, and report a study.

Through her research and classes at TCNJ, she also developed a strong interest in real-world applications of psychology, particularly how psychology can be applied to business. When she first learned about HCD Research, she was particularly interested in its mission to do just  this—apply neuroscience to inform marketing decisions. She began her role as an analyst at HCD this past October and have already had opportunities to see neuromarketing in action. She is truly looking forward to further honing my skills as a research analyst and grow along with this ever-developing field!



Manager of Behavioral Marketing Sciences

Kathryn Ambroze is a behavioral neuroscientist with experience in consumer research and methodological innovation. She earned her bachelor’s in Neuroscience and Business from Muhlenberg College and currently works at HCD Research as the Manager of Behavioral and Marketing Science focusing on methodological development and innovation applying neuroscience and psychological tools to consumer and market research. Kathryn is also currently studying at the University of Pennsylvania pursuing her Masters in Behavioral and Decision Science.


Sr. Client Manager 

As Sr. Client Manager at HCD Research, Cara works in business development, project management and strategic marketing to build and maintain relationships with clients, manage projects, and assist with developing various marketing events and opportunities within the company. Cara studied Business Marketing and International Studies at The College of New Jersey, and spends her free time playing Ultimate Frisbee (when not in the middle of a pandemic). From communications work to sensory research, Cara enjoys staying up to date on new methods and ideas emerging in market research and being able to address unique and difficult research questions by applying the most cutting-edge tools available.


Director of Technology

Bill is the head of the technology team at HCD Research and is in charge of creating and executing all of HCD’s corporate technology initiatives. He has been with HCD Research since 2006 and is well versed in all forms of data collection- from paper surveys all the way up to autonomic nervous system measurement. Bill is also in charge of neuroscience lab design, administration, training, and signal processing.


Bill holds a BS in Computer Science from St. Joseph’s University and an MS in Computer Science from Villanova University.


Director of Analytics

As the Director of Analytics at HCD Research, Amanda consults with account executives regarding study objectives, survey design, sampling and research methodologies. Amanda is also responsible for managing quantitative market research projects, including developing questionnaires, analyzing research data using SPSS and preparing comprehensive client reports. In addition, Mrs. Golod provides quality control during the survey testing and client deliverable phases of research projects. She is also a trained technician for biometrics and is responsible for biometric study reporting, including developing the appropriate data visuals and analysis of the results.

Prior to joining HCD Research, Amanda served as an intern for Gallup & Robinson Research and Consulting where she worked on a pricing model for the company and was exposed to the marketing research process.

Mrs. Golod earned a BA in mathematics, with secondary concentrations in Finance and Statistics, from The College of New Jersey. Continuing her education, she also completed the Principles of Market Research program through the University of Georgia.

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Director of Global Research

As Director of Global Research for HCD Research, Allison specializes in all things client related, including educational sessions on Neuro 101 and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Ms. Gutkowski is a principal presenter of Applied Consumer Neuroscience for HCD Research and travels the country giving educational discussions. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.


VP of Research & Innovation

Michelle Murphy Niedziela (PhD) is a behavioral neuroscience expert in neuropsychology, psychology, and consumer science. As VP of Research & Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.


EVP of Marketing & Analytics

As Executive Vice President, Marcella Markman assists in identifying new business opportunities, company strategy, and overseeing operations. Her main responsibilities include business development, developing new products and managing operations. Marcella is a graduate of The College of New Jersey with a B.A. in Mathematics.


President & CEO

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.


He is a regular guest speaker at The College of New Jersey, The Wharton School, University of Pennsylvania and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.