JASON L. ROGERS
AT NOLDUS CONSULTING
Jason Rogers, Ph.D., is the Lead Consultant at Noldus Consulting, where Jason helps behavioral & market researchers uncover respondents’ unique behavioral patterns. Jason has worked with companies such as Nestle, Ford Motor Company, and P&G, among others. He has published a dozen scientific articles and has written several behavioral blogs, one of which went viral in 2016. He has given literally hundreds of talks and training courses across the globe. With experience in neuromarketing, branding, marketing research, basic science, consulting, and sales, Jason brings a dynamic and unique perspective to his clients.
PROFESSOR & SENIOR RESEARCH FELLOW
AT TEMPLE UNIVERSITY
Maureen (Mimi) Morrin is Professor of Marketing and Dorothy S. Washburn Senior Research Fellow at the Fox School of Business at Temple University. She founded and directs the Consumer Sensory Innovation Lab. Together with her team of doctoral students, she examines various ways the human senses impact the consumer decision-making process. She is a member of the editorial review board of the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, and Recherche et Applications en Marketing and serves as an Area Editor for the Journal of Consumer Psychology.
Professor Morrin received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She is a graduate of Thunderbird, the American Graduate School of International Management (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products).
AT TEMPLE UNIVERSITY
Ning Ye is currently a Ph.D. candidate in Marketing at Temple University, and will be starting as Assistant Professor of Marketing at Stockton University in Fall 2019. Her research interests focus on sensory marketing and food decision-making. Before joining the Consumer Sensory Innovation Lab, she received a Master’s Degree in Marketing from Johns Hopkins University and a Bachelor’s Degree in Business English from Dongbei University of Finance and Economics, China. Ning is a winner of the 2017 ACR/Sheth Foundation Dissertation Proposal Competition, and a 2017 AMA-Sheth Foundation Doctoral Consortium Fellow.
AT TEMPLE UNIVERSITY
Nur Onuklu is a 3rd year PhD candidate in Marketing at Temple University. Her research interests focus on sensory marketing. Currently, she is working on several projects analyzing the relationships between crossmodal associations and consumer behavior. Before joining Temple, she received an MBA on full tuition scholarship from the University of Michigan, Ross School of Business, in 2012. She holds a BS in International Relations and a Minor degree in Industrial Economics and Economic Policy from METU, Turkey.
AT THE UNIVERSITY OF PENNSYLVANIA
Kristin studies the synchrony between individuals’ brains during communication. She investigates synchrony between storytellers and their audiences, between individuals making recommendations and listeners receiving them, and among people who share status as “fans” of the same leisure events. She is a doctoral candidate at the Annenberg School for Communication at the University of Pennsylvania, and a member of the Communication Neuroscience Lab.
Carl is the sole Data Scientist at Terakeet, a top SEO and influencer marketing company located in Syracuse, NY. He is responsible for data analysis and visualization, as well as building predictive models based on social media content and trends. His journey began at Franklin & Marshall College in Lancaster, PA, where he studied analogical reasoning in capuchin monkeys. He attended Tufts University to continue research on the evolutionary origins of reasoning and choice by comparing behavior in pigeons, starlings, and humans. Upon earning his Experimental Psychology Ph.D. in 2013, Carl became a postdoctoral associate at MIT, where he studied how the brain encodes and retrieves information with a technique called rapid serial visual presentation. During a postdoc at Syracuse University, Carl used EEG to study multisensory processing in children with autism.
AT BIOPAC SYSTEMS, INC.
Frazer Findlay, CEO of BIOPAC Systems, has more than 20 years’ experience in the data acquisition and analysis field. Frazer is a well-regarded expert in the physiology monitoring industry and has facilitated workshops in the U.S., Europe, and Asia. He is familiar with a variety of neuroscience and neuromarketing software tools, equipment, and laboratory protocols for a wide array of signals and measurements. Frazer joined BIOPAC in 1996 when he moved from the UK to Santa Barbara as Domestic Sales Manager. He became CEO in 2008, and has continued to develop and grow the business while also working with physiology measurement and biometric companies to improve the physiology monitoring industry.
MANAGER OF THE RESEARCH GROUP
Brian leads of a team of researchers within Herman Miller's Innovation Kitchen. This team of seasoned explorers charts a path within the fuzzy front end of Herman Miller's product development efforts. Brian has twenty years of corporate research experience, in areas from the front end of innovation through analysis of product portfolio. Brian has a MS from North Carolina State University and a BA from Ferris State University.
INTERACTIVE VIDEO PRODUCTIONS, LLC
Bob Granito has over 25 years of experience providing technology support within the market research industry and is the founder of Interactive Video Productions. Working in Citibank’s Development Division Lab in the late 1980s, Bob was responsible for integrating video and computer technology with marketing research, reinventing the way Citibank market researchers observed and evaluated usability testing.
As IVP’s President for almost twenty years, Bob has guided Interactive Video into an industry leader, providing usability, eye tracking and neuromarketing technology across the United States, Europe and Canada. Bob has built a large network of research facility partners and a client list that includes some of the industry’s largest research consulting firms as well as companies like Apple, Disney, Bank of America and AT&T.
JOHNSON & JOHNSON
Katie Rotella holds a PhD in Social Psychology from Northwestern University (2013), and is currently a Senior Scientist at Johnson & Johnson, Consumer Inc. Her current work centers around understanding the psychology of parenthood, maternal health and well-being, and how daily routines and rituals can promote better parent-baby interactions, bonding, and baby development. She also leads programs on how to understand and influence behavior, and to deliver superior benefits to babies and caregivers through digital and device solutions.
PROFESSOR OF ECONOMICS
THE COLLEGE OF NEW JERSEY
Donald Vandegrift is a Professor of Economics at The College of New Jersey. He received a BA (in Economics) in 1985 from the College of William and Mary and a Ph.D. in Economics from the University of Connecticut in 1993. His primary areas of research are experimental tests of competitive behavior (e.g., tournaments), land use, and microeconomic public policy issues. His land use research considers the amenity value and economic development effects of large institutions, transport projects, and open space. This research has appeared in Landscape and Urban Planning, Journal of Regional Science, Annals of Regional Science, Health & Place, and Research in Transportation Economics, among others. His analyses of competitive behavior focus on the effect of compensation schemes on risk taking, unproductive activities (i.e., sabotage), decisions to compete, and norms. This research has appeared in Journal of Economic Behavior and Organization, Experimental Economics, Labour Economics, Journal of Neuroscience, Psychology, and Economics, and Journal of Institutional and Theoretical Economics. Grants from the National Science Foundation, the Lincoln Institute of Land Policy, and the Institute for Humane Studies have supported his research.
CHIEF STRATEGIST & FOUNDER
LIMBIC BRAND EVOLUTION
Kevin is a brand strategist, experience innovator and business architect. His core strength is understanding what makes people tick and creating stronger emotional connections between what they are all about and the people they want to reach. He leads Limbic Brand Evolution - an emotion-centric brand and leadership consultancy. Limbic helps brands & leaders evolve to create stronger connections with people they want to reach by focusing on emotional motivations. Kevin’s background includes Chief Strategist & Chief Innovation Officer roles at Man Made Music, where he created an award-winning neuroscience-based research capability and published new data on the high correlation between subconscious emotion and conscious desire. He also served as Senior Director of Brand Strategy at Interbrand where he created the foundational playbook of Interbrand's customer experience practice.
ACUPOLL PRECISION RESEARCH
Jeff is President of ACUPOLL Precision Research, a 28 year-old firm that Transcends the Status Quo to drive growth through one-of-a-kind strategy, innovation, and communication methodologies. At ACUPOLL, he spearheaded the development of Spark MCR, a solution for screening stimuli on System 1 and System 2 metrics that’s more predictive than Purchase Intent and more practical than neuro tools. Prior to ACUPOLL, Jeff rose through brand management ranks at Procter & Gamble in the ’80s and ’90s; was president of consultancy Ingenuity Advisors, where he helped clients pursue game-changing growth strategies, new brand initiatives and strategic acquisitions; and also launched his own personal care brand in 18,000 stores before bringing his marketing/innovation skills to AcuPOLL.
PRESIDENT, THE AMERICAS
Brittany, along with her twin sister Brooke Dobson, is Co-President of the Americas for TransgressiveX, a disruptive London-based insights and brand guidance agency. Always in pursuit of the best brand guidance techniques, Brittany identified the need for more future-forward approaches leveraging the newest knowledge and developments in human sciences and machine sciences – which led her to TX. Prior to launching TX in the Americas, Britt (again, along with Brooke) was Vice President at a global marketing research agency. She has been fortunate to work extensively all over the globe and lead partnerships with the likes of The Coca-Cola Company, Samsung, Johnson & Johnson, and others.
PRESIDENT, THE AMERICAS
Brooke, along with her twin sister Brittany Pinney, is Co-President of the Americas for TransgressiveX, a disruptive London-based insights and brand guidance agency. Brooke is a well-known innovation enthusiast with a keen focus on future-forward approaches and reinvention of techniques to do better for her clients. Prior to launching TX in the Americas, Brooke (again, along with Britt) was Vice President at a global marketing research agency, and has been fortunate to lead partnerships with the likes of The Coca-Cola Company, Samsung, Johnson & Johnson, and others – and has extensive global expertise.
HEAD OF HUMAN SCIENCES
Sarah has always been driven by a curiosity about what makes people do what they do. She was psyched when she found out you could make a living answering exactly that question. She got a scholarship to do her Masters in Market Research studying the behavioral economics of smoking and drinking (her field research stories are above average…). After that she set out on the client side, first at Clorox, then Seventh Generation and Keurig, where she had a real knack for strategic brand communication and innovation—including insights innovation. She championed and sold in many new and emerging techniques. In 2019 she moved to TransgressiveX. She’s excited to be looking at life from the consultancy angle.
MANAGER OF ANALYTICS & RESEARCH
PORTER NOVELLI / CONE RESEARCH SERVICES
With more than a decade in the industry, Andrea has compiled an impressive track record of achievement in communication as a market researcher, measurement and analytics expert and consumer insights specialist. She is a valued strategic partner to her clients and innovator within the agency, developing several proprietary tools and services. She founded Cone Research Services and integrated her business unit into Porter Novelli when Cone became a Porter Novelli company in 2017. In 2007, Andrea created mGauge, Cone’s proprietary measurement and reporting dashboard and followed that up with the CSR Return Dashboard, designed to measure the quantifiable impacts of CSR campaigns, in 2012. In 2018, Andrea developed her first proprietary Porter Novelli tool, PN STANCE, a diagnostic tool that guides decision-making around corporate support of social justice issues.