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Team HCD

ALLISON GUTKOWSKI

Director of Global Research

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As Director of Global Research for HCD Research, Allison specializes in all things client related, including educational sessions on Neuro 101 and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Ms. Gutkowski is a principal presenter of Applied Consumer Neuroscience for HCD Research and travels the country giving educational discussions. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.

MICHELLE NIEDZIELA, PhD

VP of Research & Innovation

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Michelle Murphy Niedziela (PhD) is a behavioral neuroscience expert in neuropsychology, psychology, and consumer science. As VP of Research & Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.

KATHRYN AMBROZE

Manager of Behavioral Marketing Sciences

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Kathryn Ambroze is a behavioral neuroscientist with experience in consumer research and methodological innovation. She earned her bachelor’s in Neuroscience and Business from Muhlenberg College and currently works at HCD Research as the Manager of Behavioral and Marketing Science focusing on methodological development and innovation applying neuroscience and psychological tools to consumer and market research. Kathryn is also currently studying at the University of Pennsylvania pursuing her Masters in Behavioral and Decision Science.

MARCELLA MARKMAN

EVP of Marketing & Analytics

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As Executive Vice President, Marcella Markman assists in identifying new business opportunities, company strategy, and overseeing operations. Her main responsibilities include business development, developing new products and managing operations. Marcella is a graduate of The College of New Jersey with a B.A. in Mathematics.

BILL THAU

Director of Technology

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Bill is the head of the technology team at HCD Research and is in charge of creating and executing all of HCD’s corporate technology initiatives. He has been with HCD Research since 2006 and is well versed in all forms of data collection- from paper surveys all the way up to autonomic nervous system measurement. Bill is also in charge of neuroscience lab design, administration, training, and signal processing.

 

Bill holds a BS in Computer Science from St. Joseph’s University and an MS in Computer Science from Villanova University.

CARA SILVESTRI

Manager, Client Relations & Strategic Marketing

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As Manager of Client Relations & Strategic Marketing at HCD Research, Cara works in business development, project management and strategic marketing to build and maintain relationships with clients, manage projects, and assist with developing various marketing events and opportunities within the company. Cara studied Business Marketing and International Studies at The College of New Jersey, and spends her free time playing Ultimate Frisbee (when not in the middle of a pandemic). From communications work to sensory research, Cara enjoys staying up to date on new methods and ideas emerging in market research and being able to address unique and difficult research questions by applying the most cutting-edge tools available.

KRISTOPHER WOUNG-FALLON

Manager, Creative Strategy & Marketing

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As Manager of Creative Strategy & Marketing at HCD Research, Kristopher leads our Creative Marketing Team in implementing strategic initiatives to boost our exposure and communicate our methodologies effectively to our client base. Kris is very passionate about brand and product harmony as it relates to a company’s performance with its consumers. Coming from a background in design and marketing, the process from concept to performance evaluation is super interesting to explore!

 

Prior to joining HCD, Kris received his BS in Business Administration with a concentration in Marketing & Graphic Design from Monmouth University in West Long Branch, NJ. 

GLENN KESSLER

President & CEO

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Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.

 

He is a regular guest speaker at The College of New Jersey, The Wharton School, University of Pennsylvania and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.

 
 
 
 
 
 
 
 

2020

2020

Neuro University

HCD Research is a market research company that specializes in the integration of traditional, psychological, and neuroscientific research methods. We employ innovative research tools, comprehensive data collection techniques, & well-honed interpretive skills to meet our clients' research objectives.

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