Last year, HCD Research launched its first Neuro University Symposium with over 50 market research professionals from all over the country. Bringing together different pieces of the puzzle, all attendees took part in a collaborative and experiential learning experience on the integration of neuro in modern research methods.
Neuro U 2018 included various impactful keynote presentations, brainstorming workshops, and Q&A sessions highlighting topics such as behavioral economics and system 1 in practice, neuromarketing uses & abuses, case studies highlighting integration in communications & product research, as well as research testimonials from clients and research partners alike.
This year, Neuro U 2019 will be taking off with a twist, the future of neuro integrated into modern research methods. You can expect sessions covering the emerging potential of consistently evolving technology, new methods to consider when approaching research design, as well as an open dialogue on the pain points we all experience industry-wide.
The Neuro University Symposium is an efficient and effective gathering of anyone interested in utilizing neuro capabilities from experienced users to newcomers with a genuine desire to learn more.
ACTIONABLE INSIGHTS THAT INTERESTED & EXPERIENCED NEURO USERS CAN BRING BACK TO THEIR TEAMS:
1. Working knowledge of applied consumer neuroscience
2. Applications for applied consumer neuroscience to current research
3. How to integrate System 1 into traditional research
4. Emerging technologies and implications for the future of neuroscience research
5. A breakdown of what tools and methods work best for your desired insights
INTRO TO NEUROSCIENCE IN MARKETING
BEHAVIORAL ECONOMICS & TAPPING INTO SYSTEM 1
OVERVIEW OF CURRENT NEUROMARKETING TECHNOLOGIES
"BRAINSTORMING" APPLICATION WORKSHOPS
COMMUNICATIONS, R&D APPLICATIONS, HEALTHCARE
"BRAINSTORMING" DATA WORKSHOPS: INTEGRATING NEUROSCIENCE, STATISTICAL MODELING
PREFERENCE, CHOICE, & CONSUMPTION BEHAVIOR