BREAKFAST WILL BE AVAILABLE AT 8AM ON DAY 1 & 8:30AM ON DAY 2

09:30AM

10:00AM

10:45AM

DAY
ONE

11:30AM

12:00PM

09:00AM

INTRO TO NEURO
MICHELLE NIEDZIELA
(PICK 1)
NEURO TOOLS
PANEL: DEMO
BILL THAU &
KATHRYN AMBROZE
(PICK 1)
 
fNIRS IN CONSUMER NEUROSCIENCE
KRISTIN SHUMAKER
ATTRIBUTE SUBSTITUTION &
ITS IMPLICATIONS
DONALD VANDEGRIFT
 
SYSTEMATIC THINKING:
WHAT IS SYSTEM 3?
KATHRYN AMBROZE
LUNCH
HANDS-ON NEURO
HCD TEAM
(PICK 1)
BREAKOUT SESSIONS

01:00PM

02:00PM

02:30PM

03:30PM

04:00PM

04:45PM

06:00PM

LIVE IMPLICIT TESTING
HCD TEAM
30 MIN EACH
 
VIRTUAL REALITY
MICHELLE NIEDZIELA, BILL THAU, FRAZER FINDLEY
 
OLFACTORY SYMBOLISM: WHAT DO OUR NOSES SEE & HEAR?
MIMI MORRIN, NING YE, & NUR ONUKLU
 
DREAMING UP COOL APPLICATIONS FOR NEUROSCIENCE BASED TOOLS
BRIAN GREEN
 
SELLING-IN PANEL
BRIAN GREEN, KATIE ROTELLA, KEVIN PERLMUTTER, JEFF GOLDSTEIN, JEANNINE DELWICHE
 
COCKTAIL HOUR
THE MORRIS BALLROOM AT THE HYATT REGENCY
 
DINNER
OLIVE LUCY'S MORRISTOWN
LIVE ACTION SESSIONS
LIVE NEURO
WITH BIOMETRICS
BILL THAU & BOB GRANITO
30 MIN EACH

11:30AM

DAY
TWO
BREAKOUT SESSIONS
BRAND HARMONY
ALLISON GUTKOWSKI
 
BEHAVIORAL DESIGN
MICHELLE NIEDZIELA
 
A HOLISTIC APPROACH TO
QUANTITATIVE HUMAN BEHAVIOR
JASON L. ROGERS
(PICK 1)
 
 
DATA SCIENCE
CARL HAGMANN
(PICK 1)
 
SEDUCTION, PERSUASION, & RELATIONSHIP EXCHANGE!
HARNESSING IMPLICIT & EXPLICIT THOUGHTS TO DRIVE BRAND SUCCESS
SARAH SNUDDEN, BROOKE DOBSON, & BRITTANY PINNEY

09:15AM

09:45AM

10:30AM

11:00AM

BREAKOUT SESSIONS
GOING BEYOND LIKING:
APPLIED NEUROSCIENCE & PRODUCT TESTING
ALLISON GUTKOWSKI & MARCELLA MARKMAN
(PICK 1)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EVENT UPDATES

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