THE FUTURE IS

Last year, HCD Research launched its first Neuro University Symposium with over 50 market research professionals from all over the country. Bringing together different pieces of the puzzle, all attendees took part in a collaborative and experiential learning experience on the integration of neuro in modern research methods.

 

Neuro U 2018 included various impactful keynote presentations, brainstorming workshops, and Q&A sessions highlighting topics such as behavioral economics and system 1 in practice, neuromarketing uses & abuses, case studies highlighting integration in communications & product research, as well as research testimonials from clients and research partners alike.

This year, Neuro U 2019 will be taking off with a twist, the future of neuro integrated into modern research methods. You can expect sessions covering the emerging potential of consistently evolving technology, new methods to consider when approaching research design, as well as an open dialogue on the pain points we all experience industry-wide.

 

The Neuro University Symposium is an efficient and effective gathering of anyone interested in utilizing neuro capabilities from experienced users to newcomers with a genuine desire to learn more.

ACTIONABLE INSIGHTS THAT INTERESTED & EXPERIENCED NEURO USERS CAN BRING BACK TO THEIR TEAMS:

1.   Working knowledge of applied consumer neuroscience

2.   Applications for applied consumer neuroscience to current research

3.   How to integrate System 1 into traditional research

4.   Emerging technologies and implications for the future of neuroscience                         research

5.    A breakdown of what tools and methods work best for your desired                         insights

LAST

YEAR'S

INTRO TO NEUROSCIENCE IN MARKETING

BEHAVIORAL ECONOMICS & TAPPING INTO SYSTEM 1

OVERVIEW OF CURRENT NEUROMARKETING TECHNOLOGIES

"BRAINSTORMING" APPLICATION WORKSHOPS

COMMUNICATIONS, R&D APPLICATIONS, HEALTHCARE

"BRAINSTORMING" DATA WORKSHOPS: INTEGRATING NEUROSCIENCE, STATISTICAL MODELING

PREFERENCE, CHOICE, & CONSUMPTION BEHAVIOR

BREAKFAST WILL BE AVAILABLE AT 8AM ON DAY 1 & 8:30AM ON DAY 2

09:30AM

10:00AM

10:45AM

DAY
ONE

11:30AM

12:00PM

09:00AM

INTRO TO NEURO
MICHELLE NIEDZIELA
(PICK 1)
NEURO TOOLS
PANEL: DEMO
BILL THAU &
KATHRYN AMBROZE
(PICK 1)
 
fNIRS IN CONSUMER NEUROSCIENCE
KRISTIN SHUMAKER
ATTRIBUTE SUBSTITUTION &
ITS IMPLICATIONS
DONALD VANDEGRIFT
 
SYSTEMATIC THINKING:
WHAT IS SYSTEM 3?
KATHRYN AMBROZE
LUNCH
HANDS-ON NEURO
HCD TEAM
(PICK 1)
NEURO ROUNDTABLE DISUCSSIONS
HCD TEAM
(PICK 1)
BREAKOUT SESSIONS

01:00PM

02:00PM

02:30PM

03:30PM

04:00PM

04:45PM

06:00PM

LIVE IMPLICIT TESTING
HCD TEAM
30 MIN EACH
 
VIRTUAL REALITY
MICHELLE NIEDZIELA, BILL THAU, FRAZER FINDLEY
 
OLFACTORY SYMBOLISM: WHAT DO OUR NOSES SEE & HEAR?
MIMI MORRIN, NING YE, & NUR ONUKLU
 
DREAMING UP COOL APPLICATIONS FOR NEUROSCIENCE BASED TOOLS
BRIAN GREEN
 
SELLING-IN PANEL
BRIAN GREEN, KATIE ROTELLA, KEVIN PERLMUTTER, JEFF GOLDSTEIN, JEANNINE DELWICHE
COCKTAIL HOUR
THE MORRIS BALLROOM AT THE HYATT REGENCY
 
DINNER
OLIVE LUCY'S MORRISTOWN
LIVE ACTION SESSIONS
LIVE NEURO
WITH BIOMETRICS
BILL THAU & BOB GRANITO
30 MIN EACH

11:30AM

DAY
TWO
BREAKOUT SESSIONS
BRAND HARMONY
ALLISON GUTKOWSKI
 
BEHAVIORAL DESIGN
MICHELLE NIEDZIELA
 
A HOLISTIC APPROACH TO
QUANTITATIVE HUMAN BEHAVIOR
JASON L. ROGERS
(PICK 1)
 
 
DATA SCIENCE
CARL HAGMANN
(PICK 1)
 
SEDUCTION, PERSUASION, & RELATIONSHIP EXCHANGE!
HARNESSING IMPLICIT & EXPLICIT THOUGHTS TO DRIVE BRAND SUCCESS
SARAH SNUDDEN, BROOKE DOBSON, & BRITTANY PINNEY

09:15AM

09:45AM

10:30AM

11:00AM

GOING BEYOND LIKING:
APPLIED NEUROSCIENCE & PRODUCT TESTING
ALLISON GUTKOWSKI & MARCELLA MARKMAN
(PICK 1)
BREAKOUT SESSIONS
FUNCTIONAL OR SOCIALLY RESPONSIBLE?WHAT CONTENT TRULY ENGAGES CONSUMERS
MARCELLA MARKMAN & ANDREA LIST
(PICK 1)
 
EVENT UPDATES

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