Research with Both Eyes Open
In the ever changing world of market research, clients and researchers alike must keep their eyes and minds open to using all appropriate and possible tools to truly understand consumer behavior. Using the same old approaches and equipment without learning about emerging methodologies is like navigating your latest research objectives with only half of the resources. New techniques have been incorporated into the exploration of the consumer experience that create the possibility for more revealing, engaging, and thought-provoking research.
Expanding your tool kit will create deeper insights and deliver more actionable results. While this may be a tricky scene to navigate, HCD Research has proudly hosted this event 2 years in a row, bringing together scientists, academics, and researchers for an educational symposium. NeuroU is grounded in strong science, to deepen attendees' understanding of the basics as well as new innovative applications to modern market research.
While NeuroU has been an invaluable, in-person event that HCD has hosted these past two years, moving the event online to a free, multi-day virtual event allows us to make the symposium more accessible than ever before. The same great educational talks, expert advice, and networking opportunities will be provided so that attendees can come together to celebrate innovation, discover new methods and think about the future of market research.
Working Knowledge of Neuro Resources
Receive a working knowledge of Applied Consumer Neuroscience, including various psychological and behavioral approaches, that will arm you with the knowledge of how to properly incorporate these tools and techniques into current research methods.
Emerging Tech & Methodologies
Hear about emerging technologies, methodologies, and their role in addressing challenging research questions and ideas. Innovation and dynamic research approaches are changing the game when it comes to delivering the most informed results.
Implications for Present & Future Research
Through case studies, hands-on demonstrations and expert presentations, NeuroU will both highlight the best applications for neuro tools and spark conversation about identifying further possibilities for forward-thinking research.
Adapting to the New Normal
The phrase “new normal” has latched onto numerous conversations since the start of COVID-19. Change has inevitably caused a shift in priorities and expectations, leaving companies questioning how to get to the next phase. During this unprecedented time with lots of uncertainty, research solutions can provide stable consumer information to help build strong strategies for finding a way forward to meet future needs and habits.
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